Monday, 17 June 2013

The Psychology of Flirting


Almost everyone flirts.  Most of the time, it isn’t even a conscious act (except when it comes to canned lines and come-ons).  Why do we do it?  The primary reason is biological: we need to attract a partner and pass on our genes by having children, and flirting helps achieve that.  Environment can play a role, too: we’re more likely to flirt when we have experienced or are experiencing something frightening or exciting and when we feel warm rather than cold.  Of course, much of the time we do it because it’s fun.  It’s simply how we interact with members of the opposite sex in the absence of other information about them.  It’s usually light hearted and indirect, but it loses it subtlety online, as the lack of facial expressions, body language, and tone of voice prevents people from correctly interpreting the meaning behind less direct words.

The people who attract the most attention aren’t necessarily best looking.  They’re the best flirters and the reason for their success seems to be the number of people they flirt with.  The more people make eye contact with and smile at others, the more often they’re approached or approach others successfully.

Flirting is important because it allows you to get to know someone in a low-pressure, low-risk environment before you potentially create life with her.  Flirting also gives people an advantage in seeking a partner by making them seem more valuable.  Both men and women are attracted to the opposite sex when they are surrounded by women.  Being with other women seems to make men look like a better choice (why else would so many women be interested in him?) while hanging out with other men makes women less attractive, perhaps because the man fears rejection or being compared unfavourably to other men.  Evolutionary psychologists might suggest that this is because men want to be certain that their offspring are really theirs, and a woman with lots of male friends could have ample opportunity to be unfaithful.  Regardless, if you want to be perceived as more attractive, spend more time out with your girlfriends. 

Men and women often flirt differently.  Men tend to be less subtle, more direct, and flirt less with women they’re not actually interested in.  They flirt for a reason, whether it’s to get a phone number, go on a date, or have sex, whereas women are more likely to flirt for the fun of it, with no particular purpose in mind.  It’s theorized that having more men interested in a woman drives up her “value” and makes it more likely that she’ll attract the best possible mate.  If this is the case, however, this thought process isn’t usually conscious.  Also, what defines a “high-status” male or female isn’t purely biological (hourglass figure; large, strong build; etc.), but is impacted by cultural factors as well.  Someone with a great sense of humour can outshine someone else with all the physical markers of fertility. 
So why do people who have found a partner continue to flirt?  Some are looking to have an affair or find a better partner, but most others are looking for reaffirmation that they can still hold another person’s attention or find another partner should their current one die or leave.  Others would like their partner to notice them flirting with someone else so that they’ll pay more attention to them once they see that they are desired by others.  Flirting, even when innocent, is more exciting and “dangerous” when you’re not single, so many find it thrilling.  It’s a way of feeling a dim reflection of the euphoric high you feel as someone falls in love with you, without risking the destruction of your family or hurting your partner. 

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